When Dr Mohindra was teaching dentists how to use Oralift, dentists from all over the world came to his courses run at his practice in Wimpole Street in London. Perhaps Italy was the country where most dentists came from. In fact he went to Italy to give courses to dentists there and he also travelled to Brazil, Romania and Korea to give courses there.
However the academic establishment never took the treatment on board as it challenges many aspects of how dentistry is practiced, including occlusion (the bite) and how to treat TMD and other skin conditions on the face.
This is why the DIY model was introduced to be able to reach a global audience. This is proving successful and Oralift users are spread all around the world. To name a few countries: Singapore, China , Mexico, USA, Europe and many more.
We have always believed that the US would be our biggest market for a number of reasons, not least of all because the size of the antiaging market there is virtually limitless.
Last year Jane Mann a leading esthetician from Las Vegas came to see us in London to learn more about Oralift. Jane fell in love with the concept of Oralift and believed it could be the “ next big thing” in beauty in the USA. She explained how estheticians are adept at understanding facial structure and skin and would be a good fit to provide Oralift treatment. We believe that while the DIY kit will be very popular, there will always be those who would like the treatment from their trusted professional.
